Let’s take a look at what we're going to cover in each of the 6 course modules:
WEEK 1: Why SEO Matters
In this module, you'll learn what SEO is, why it matters for your blog and how you can drive sustainable, long-term traffic to your blog.
WEEK 2: Intro to Content Strategy
Once you got the background basics down you need to understand your current traffic. We'll get into the details of your current traffic sources and keywords that you currently rank well for. We'll also talk about what a content strategy is and why you need one.
WEEK 3: Content Planning
Planning out new content + figuring out which content you should update. Using Calls to Action (CTAs) and content upgrades to improve your traffic
WEEK 4: Semantic SEO + Keyword Research
We'll start with a big picture overview on the approaches for keyword research and then dive into the details of semantic SEO, related terms and long-tail keywords. Detailed strategy on how to approach keyword research, the best tools to use and how to track your progress.
WEEK 5: Optimize Your Post
You've identified your keywords and related terms for your next post. In this lesson we'll cover the details on how to best optimize your post including picking a great title, how to best use subheadings, tips for creating clickable meta descriptions and tricks for optimizing your images.
WEEK 6: Backlinks
We finish up the course with a session all about backlinks. Why they matter, how to build them and track them
You'll be invited to join a private Facebook group where you can ask questions and where additional bonus content will be shared.